About · John Norberry, founder

I build systems around the way people work.

I love problems. The ones I look for are the ones a team has learnt to live with: the spreadsheet everyone updates twice, the form that gets retyped into another form, the job only one person knows how to finish.

I've spent my working life running teams and the systems they depend on. First in schools, then in product management. Rethink Systems brings that to small businesses.

John Norberry, founder of Rethink Systems
15 yearsin NSW schools, from classroom to head teacher
Head teacherMaitland High School, through the Covid lockdowns
Product managerworkflows, tracking and AI tools in education technology
FounderRethink Systems, Newcastle
Running teams

Keeping a faculty working through lockdown

I started teaching English in Cambodia. Over 15 years in NSW schools I went from classroom teacher to head teacher at Maitland High School. When the Covid lockdowns closed classrooms, my faculty had to keep teaching with almost none of its usual routines.

We had to decide where work lived, how it came back, how feedback reached students and how we noticed the ones who had gone quiet. Then we changed it each time the rules changed. The tools mattered less than the agreements behind them: who does what, by when, and where it gets recorded.

Leading a faculty is also people work. I hired and onboarded teachers, ran their performance and development plans, and had the hard conversations when something wasn't working. Earlier, as a technology lead, I organised 20 teacher-led training sessions for 40 staff to bring in BYOD.

Product management

The same questions, asked of software

I moved into product management to change systems from the outside. The questions were the ones I'd asked as a head teacher. Where are people repeating themselves? Where does the work stall? What would they stop doing if the system did it for them?

Some of what that looked like:

  • 60 → 3Rebuilt a bulk workflow that took teachers 60 clicks. It now takes three.
  • 587 → 2k+Made the names and menu paths for actions consistent across a platform. Weekly use went from 587 to over 2,000.
  • TrackingHelped build out event tracking, then wrote an automation that updates the tracking record each week as events ship.
  • AIBuilt AI content pipelines with a human review step before anything goes out.
In my own business

10 hours a week down to 30 minutes

I also run a tutoring business in Newcastle. Writing a weekly update for every family took about 10 hours. I built a tool that drafts each update from the session notes and holds it for my approval. It now takes about 30 minutes.

I look for fixes of that size in your business: a job your team does every week, done once, with a person still checking the result.

How I work

Four things you can hold me to

  1. 01

    I watch the work before I suggest anything.

  2. 02

    I'm not there to assess your staff. I'm there to find the repeats.

  3. 03

    You see a working prototype before you pay for a build.

  4. 04

    I train your team, and you own everything I build.

Tell me what gets done twice

A 20-minute call is enough to work out whether a discovery day is worth it for you.